SAP Marketing Cloud和微信集成的流程概述

The marketing administrator sets up the WeChat integration and Baidu Maps integration. For more information, see WeChat Integration.

Based on the synchronized WeChat followers, the marketing expert creates a segmentation model using a China-specific segmentation profile. The marketing expert can also segment the WeChat followers by geographic location through Baidu Maps.

Based on the final segment, the marketing expert creates a target group and releases it.

The marketing expert creates campaign content on the WeChat Official Account Admin Platform. Then the content is synchronized to SAP Marketing Cloud automatically.

The marketing expert creates a WeChat campaign.

The marketing expert releases the WeChat campaign. The campaign runs in WeChat and the targeted WeChat followers receive WeChat messages containing the campaign content.●

The marketing expert analyzes the success of the WeChat campaign. They can build custom analytical reports about follower acquisition and follower interactions with CDS views.