Marketing vocabulary(2)

Improve your marketing vocabulary.

Vocabulary exercises are designed to help you remember and practice the words you have learnt during the lessons or in the practice area.

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To make the most of these exercises, first do them and correct them, and after you've done so, check the wrong answers.

1.Public relations is defined as creating, __________, and maintaining the favorable image of a company or organization.

2.It involves a variety of techniques, but relies heavily on communication ___________in all their forms.

3.A variety of tactics have been used in successful public relations __________. down the years.

4.To start with, it's vital to secure audience attention by _______ the campaign to something people are interested in .

5.Public relations people often plan and stage special events to attract attention, such as _______, press conferences, and even elaborate publicity stunts.