数字孪生营销_如何通过数字营销增加您的*职业收入

数字孪生营销

There are a lot of ways we could go with this topic as it’s a huge one, but I just want to cover the nuggets here and make it simple as well as practical to understand and implement.

我们可以采用很多方法来处理这个主题，因为它是一个巨大的主题，但是我只想在这里介绍这些块，并使其易于理解和实施。

I’m not going to get all fancy with words here. I want to try and explain everything so most people can understand this topic better.

我不会在这里措辞千篇一律。我想尝试解释一切，以便大多数人可以更好地理解该主题。

By the end of this article, my goal is that you can see the potential of digital marketing and how it can help your freelancing career by combining it with web design and development.

到本文结尾，我的目标是让您看到数字营销的潜力以及如何将其与Web设计和开发相结合来帮助您的*职业生涯。

什么是数字营销？ (What is Digital Marketing?)

The ultimate goal of digital marketing is to promote a product/service/brand to the right target audience with the intention of a desired action such as awareness, a sale, a free download, etc.

数字营销的最终目标是将产品/服务/品牌推广到合适的目标受众，以采取预期的措施，例如意识，销售，免费下载等。

As a general short summary and for simplicity sake, digital marketing consists of:

作为一般的简短摘要，为了简单起见，数字营销包括：

AdWords – The platform to advertise on Google search results.

AdWords –在Google搜索结果上做广告的平台。

SEO – The process of ranking a website higher on Google search results.

SEO –在Google搜索结果中将网站排名更高的过程。

Online Advertisements – Facebook ads, LinkedIn ads, Website ads, etc.

在线广告 – Facebook广告，LinkedIn广告，网站广告等。

Content Writing – Writing regular articles for a business – usually with SEO intentions.

内容写作 –为企业撰写常规文章–通常具有SEO意图。

Social Media – Creating relevant social posts to drive traffic to a website.

社交媒体 –创建相关的社交帖子，以吸引网站访问量。

为什么数字营销很重要？ (Why is Digital Marketing Important?)

Most freelance developers experience ‘valleys’ and ‘peaks’ when it comes to their monthly income.

大多数*职业者的月收入都经历了“谷地”和“高峰”。

So, one month they might earn a big amount and then next month they might not break-even.

因此，一个月他们可能赚很多钱，然后下个月他们可能不会收支平衡。

Digital marketing skills can help keep your income more consistent, so you can budget more efficiently, and you can sleep in peace knowing you don’t need to start from $0 the next month.
数字营销技能可以帮助您保持收入的一致性，因此您可以更有效地进行预算，并且知道下个月不需要从$ 0开始，就可以安枕无忧。
Digital marketing equips you with valuable skills in an industry that is booming.

数字营销在蓬勃发展的行业中为您提供了宝贵的技能。
Digital marketing helps you offer a more complete solution to your clients.
数字营销可以帮助您为客户提供更完整的解决方案。
Digital marketing provides you with more knowledge to create effective websites.
数字营销为您提供了更多有关创建有效网站的知识。
Digital marketing skills help you to create a better personal brand which opens up a lot of doors.
数字营销技巧可帮助您创建一个更好的个人品牌，从而打开很多大门。
Digital marketing provides you with the knowledge to create your own products and market them effectively online – boosting your chances of success.
数字营销为您提供了创建自己的产品并在线上有效营销产品的知识，从而增加了成功的机会。
Digital marketing helps you stand out from the commodity marketing of those who just create websites.
数字营销可以帮助您从那些刚刚创建网站的商品营销中脱颖而出。

The best type of income is passive income where you don’t need to work, or it requires very little effort to maintain.

最好的收入类型是被动收入，您不需要工作，或者需要很少的精力来维持。

But what’s the 2nd best income?

但是，第二好的收入是多少？

Recurring, predictable income.

经常性，可预期的收入。

I speak to freelancers on a regular basis and many of them earn a high income, but this only lasts for a short time and then their income drops significantly.

我定期与*职业者交谈，他们中的许多人收入很高，但这只持续了很短的时间，然后收入大大下降。

So what’s the solution?

那么解决方案是什么？

Recurring, predictable income.

经常性，可预期的收入。

Bundling your web design skills with digital marketing services helps you achieve this.

将您的网站设计技能与数字营销服务捆绑在一起可以帮助您实现这一目标。

Not only does this help you earn a more predictable income each month, but if you create effective websites and create an effective digital marketing campaign for the business, they will have more chance of success.

这不仅有助于您每月获得可预测的收入，而且，如果您创建有效的网站并为企业创建有效的数字营销活动，它们将有更多的成功机会。

If you think about why you would be working with a client, the ultimate goal is to get them more sales and digital marketing can help you do just that.

如果您考虑与客户合作的原因，那么最终目标是让他们获得更多的销售，数字营销可以帮助您做到这一点。

您如何通过数字营销赚钱？ (How Do You Make Money from Digital Marketing?)

First, you need knowledge.

首先，您需要知识。

I recommend a few learning resources at the end of this article for those who don’t understand AdWords, SEO, etc.

对于那些不了解AdWords，SEO等的人，我建议在本文末尾提供一些学习资源。

Once you know enough where you feel confident, you are ready.

一旦您对自己的自信有足够的了解，就可以开始工作了。

I find that a lot of people are very hesitant to start because they wait until they are almost perfect at something.

我发现很多人开始犹豫不决，因为他们等到某事几乎完美为止。

Don’t wait until you are the ‘Yoda’ of a particular skill. Just know enough that you don’t have to feel like some kind of fraud, then it’s time to take the next step.

不要等到您是特定技能的“尤达”。足够了解您不必感到某种欺诈，那么该是下一步的时候了。

Start, fail, learn along the way and adapt; this is key to succeeding.

开始，失败，一路学习并适应；这是成功的关键。

Breakdown for earning $1,000 per month:

每月收入$ 1,000的细目：

Get 1 client paying you $1,000 per month.
获得1个客户，每月支付您$ 1,000。
Get 2 clients paying you $500 per month.
获得2个客户，每月向您支付$ 500。
Get 4 clients paying you $250 per month.
获得4个客户，每月向您支付$ 250。

Breakdown for earning $3,000 per month:

每月收入3,000美元的细目：

Get 1 client paying you $3,000 per month.
获得1个客户，每月支付您$ 3,000。
Get 2 clients paying you $1,500 per month.
获得2个客户，每月向您支付1,500美元。
Get 3 clients paying you $1,000 per month.
获得3个客户，每月向您支付$ 1,000。

Depending on which option you choose, your services can also be adjusted.

根据您选择的选项，您的服务也可以调整。

The tasks you offer to earn $1k and $3k per month are pretty much the same.

您提供的每月赚取1000美元和3000美元的任务几乎相同。

The only difference is the time you’ll be dedicating to a client.

唯一的区别是您将专用于客户的时间。

So, if Client A pays you $1,500 per month versus Client B paying you $250 per month, obviously you’ll be dedicating more time and providing a more comprehensive service to client A.

因此，如果客户A每月向您支付1,500美元，而客户B每月向您支付250美元，那么显然您将花费更多的时间并为客户A提供更全面的服务。

行动步骤： (Action Steps:)

Figure out how much I want to earn monthly ($5,000 as an example).
弄清楚我想每月赚多少钱(例如，5,000美元)。
Target a small, competitive niche like solar panel companies.
瞄准像太阳能电池板公司这样的小型竞争性利基市场。
Create an industry analysis report where I analyze the market, competitors, and websites.
创建一份行业分析报告，在其中分析市场，竞争对手和网站。
Position myself as an expert in this niche through building an effective online presence.
通过建立有效的在线形象，将自己定位为该领域的专家。
Compile a digital marketing retainer package of services for $1,250 per client aimed at improving sales in the solar panel niche. (This could be web development improvements, AdWords, content marketing, SEO, design, etc.)
编制数字营销保留服务包，每位客户1,250美元，目的是提高太阳能电池板利基的销售。 (这可能是网站开发方面的改进，AdWords，内容营销，SEO，设计等)
Sign up 4 clients paying $1,250 each ($5,000 per month).
注册4个客户，每个客户支付$ 1,250(每月$ 5,000)。

I would then work 2 hours per day, per client, which equals a full day’s work (8 hours).

然后，我将为每个客户每天工作2个小时，这相当于一整天的工作时间(8个小时)。

如何寻找数字营销客户 (How to Find Digital Marketing Clients)

The truth is that anyone can get clients.

事实是，任何人都可以得到客户。

You actually don’t want clients.

您实际上不想要客户。

You want the right clients that pay you a good amount of income on a consistent basis.

您想要合适的客户，这些客户能够持续向您支付大量收入。

Does this sound better?

听起来更好吗？

So, how do you get these clients?

那么，您如何获得这些客户？

It’s important to think how the potential client would think.

考虑潜在客户的想法很重要。

You want to offer them services, but why?

您想为他们提供服务，但是为什么呢？

Just so you can get paid and go on nice holidays?

只是为了让您能够获得报酬并度过一个愉快的假期？

Of course not…

当然不是…

The business wants to make a profit and all they want to know is how you can help improve or grow their business.

该企业想要获利，而他们想知道的是您如何帮助改善或发展他们的业务。

I come across portfolio sites all the time…

我一直都在浏览投资组合网站...

The person is always quick to mention their skills and how knowledgable they are at a particular skill, but their website navigation, color theme and layout is terrible and they still don’t understand why they are not getting clients.

这个人总是很快就提到他们的技能，以及他们对某项技能的了解程度，但是他们的网站导航，颜色主题和布局非常糟糕，他们仍然不明白为什么没有吸引客户。

Are you an expert at Frontend Development?

您是Frontend Development的专家吗？

Excellent…

优秀的…

But if your design skills, communication skills and lack of best practice knowledge is below average, then why do you think you are not getting clients?

但是，如果您的设计技能，沟通能力和缺乏最佳实践知识的水平低于平均水平，那么您为什么认为自己没有得到客户呢？

Look introspectively. Get a second opinion about your skills from a friend or someone who will tell you the blunt truth. Take constructive criticism and see where you can improve.

内省地看。从朋友或会告诉你直率真相的人那里获得关于您的技能的第二意见。进行建设性的批评，看看可以改进的地方。

To create a visual analogy of this topic, it’s much like this scenario:

为了对此主题进行视觉上的类比，它非常类似于以下场景：

You are on a small kayak trying to get to the other side of the river. Your main focus is on getting an oar to row to the other side, but what you are not focused on is fixing the small hole inside the kayak so that it doesn’t sink half way.

您正在乘坐小型皮划艇，试图到达河的另一侧。您的主要重点是将桨划向另一侧，但是您没有重点关注的是固定皮划艇内部的小洞，以免划到一半。

Getting clients is the oar.

获得客户是最重要的。

The hole is everything else you need to get right.

漏洞是您需要纠正的所有其他问题。

Worry about repairing the hole first, then use the oar.

担心先修理Kong，然后再使用桨。

TRUST / DOUBT

信任/怀疑

If a client can’t see that your own website looks professional and well thought out, why should they trust that you can create an effective website and improve their online presence with digital marketing as well?

如果客户看不到自己的网站看起来很专业且经过深思熟虑，为什么他们会相信您可以创建有效的网站并通过数字营销来改善他们的在线形象？

Why should they trust that you can deliver on a project if you don’t have any testimonials or client success stories?

如果您没有任何推荐或客户成功案例，他们为什么要相信您可以交付项目？

Think about this practically.

实际上考虑一下。

If you wanted to buy Bluetooth headphones online and you came across a website that looks bad and their social media accounts only have 50 followers compared with a good looking professional website, thousands of followers and even priced 10% higher, who would you buy from?

如果您想在线购买蓝牙耳机，并且遇到一个看上去很糟糕的网站，而其社交媒体帐户只有50个关注者，而一个漂亮的专业网站却有数千个关注者，甚至价格提高了10％，您会从谁那里购买呢？

The one who you trust more…

您更信任的人…

It’s no different with how a client thinks.

客户的想法没什么不同。

You can either create trust or doubt.

您可以建立信任或怀疑。

The question is, which one is happening for you?

问题是，哪一个正在为您发生？

After you realize the importance of trust, how do you build trust?

意识到信任的重要性之后，如何建立信任？

There are 2 main ways:

有两种主要方法：

A good, professional website/portfolio design
优质专业的网站/作品集设计
Client testimonials
客户感言

WEBSITE PORTFOLIO:

网站组合：

To create an effective website/portfolio site, you need to think different to what most web designer/developers do.

要创建有效的网站/作品集网站，您需要与大多数Web设计师/开发人员不同。

They think of their portfolio site as a CV/Resume of some sort. They showcase their skills like this:

他们认为自己的投资组合网站是某种CV /简历。他们展示了自己的技能，如下所示：

HTML + CSS = 90%

HTML + CSS = 90％

SEO = 80%

SEO = 80％

Design = 85%

设计= 85％

etc.

等等

Some of them also write blog articles. What’s funny is that these articles are all about web development related topics.

其中一些人还撰写博客文章。有趣的是，这些文章都是与Web开发相关的主题。

This is the wrong angle completely.

完全是错误的角度。

Your portfolio site needs to be focused on how you can provide a solution to a business and it needs to showcase your expertise along with your skills, but in a way that makes sense to the potential client.

您的投资组合网站需要专注于如何为企业提供解决方案，并且需要展示您的专业知识和技能，但要以对潜在客户有意义的方式展示。

Here’s a rough outline of a portfolio site that is focused around the client:

以下是针对客户的投资组合网站的粗略概述：

It’s very simple, but you’ll notice that it makes sense and the main focus is on helping the client’s business grow and then getting a quote request.

这很简单，但是您会注意到这是有道理的，主要重点是帮助客户发展业务，然后获得报价请求。

This is much better than the “CV” based portfolios.

这比基于“ CV”的投资组合要好得多。

TESTIMONIALS:

感言：

To get client testimonials, you need to have done previous client work.

要获得客户推荐，您需要完成以前的客户工作。

What if you haven’t done any previous client work?

如果您以前没有做过任何客户端工作，该怎么办？

Simple: Do work for free in exchange for testimonials.

简单：免费工作以换取个人推荐。

So many people always dispute working for free and they create long articles about why it’s bad, etc. Firstly, it’s not a year of your life and secondly, it works.

因此，很多人总是对免费工作表示质疑，他们撰写了很多文章，阐述了它为什么不好等。首先，这不是您生命中的一年，其次，它行之有效。

What’s better? A paying client that you can’t find or just doing 2 good looking websites for free in exchange for testimonials so that this convinces other potential clients to pay you?

有什么更好的？找不到您的付费客户，或者只是免费创建2个漂亮网站以换取个人推荐，从而说服其他潜在客户向您付款？

Some examples of businesses to approach for a free website:

一些企业寻求免费网站的示例：

A local NGO or charity
当地的非*组织或慈善机构
A small coffee shop or restaurant
一家小型咖啡店或餐厅
A small local business
一家本地小企业
Helping a friend/family with their website
帮助朋友/家人使用他们的网站

After you’ve laid this foundation, it now comes to actually GETTING the clients.

奠定了基础之后，现在就可以真正获取客户。

Contrary to popular belief, it does actually require work to do this.

与普遍的看法相反，这样做确实需要工作。

If you have already done work for previous/existing clients, send them this email:

如果您已经为以前/现有的客户做过工作，请向他们发送以下电子邮件：

Hi [name],

嗨，[名字]

I hope you are doing well.

希望你一切都好。

I just wanted to find out if you are planning to make additional changes to [website name] that I can assist you with?

我只是想了解您是否打算对[网站名称]进行其他更改，以便我可以协助您？

Thanks, and have a great weekend coming up J

谢谢你，有一个伟大的周末了 Ĵ

Regards,

问候，

[your name]

[你的名字]

PS – if you have a friend in business who needs a website, I’d love if you could put me in touch with them J

PS-如果您有需要网站的商业朋友，我希望您能与他们保持联系 J

If you are starting from scratch, do this:

如果您是从头开始，请执行以下操作：

Type a search term in on Google. Let’s say “landscapers in Milwaukee, Wisconsin”
在Google上输入搜索字词。假设说“威斯康星州密尔沃基市的景观设计师”
You’ll notice there will be 3 or 4 ads right at the top and 2 or 3 right at the bottom.
您会注意到顶部将有3或4个广告，底部将有2或3个广告。
Click on each of these ads and take note of the following: the page you land on and their overall website.
单击这些广告中的每一个，并注意以下几点：您访问的页面及其总体网站。
If you notice the page you land on is not convincing enough with a clear call-to-action (request a quote/call us), then that’s good news.
如果您发现自己的网页没有足够清晰的号召性用语(要求报价/致电给我们)，那么这是个好消息。
If you notice their website is not created well, that’s good news.
如果您发现他们的网站创建得不好，那就是个好消息。
Now it’s time for you to email them.
现在是时候给您发送电子邮件了。

You can email them this:

您可以通过电子邮件发送给他们：

Hi [name or company name],

您好[姓名或公司名称]，

I recently came across your website after searching for [the search term you used].

我最近搜索了[您使用的搜索字词]后访问了您的网站。

I noticed you don’t have any effective call-to-actions such as a contact form or any social proof to create credibility which will help you get more interested sales leads.

我注意到您没有任何有效的号召性用语，例如联系表格或任何建立可信度的社交证明，都无法帮助您获得更多感兴趣的销售线索。

I’d love to setup a call to discuss how I can help improve the sales of your business through effective web design changes.

我很乐意打个电话，讨论如何通过有效的网页设计更改来帮助改善您的业务销售。

If you have any questions, feel free to contact me.

如果您有任何疑问，请随时与我联系。

For more information about my expertise, here is my website: [www.mywebsite.com]

有关我的专业知识的更多信息，请访问我的网站：[www.mywebsite.com]

Thank you and I look forward to your feedback.

谢谢，我期待您的反馈。

Regards,

问候，

[your name]

[你的名字]

Note: this strategy also works if you look for poster ads in the yellow pages/online directories.

注意：如果您在黄页/在线目录中查找海报广告，此策略也适用。

The other common and often overlooked ways to get clients are:

获取客户的其他常见且经常被忽视的方法是：

Letting your family friends know that you now make websites and you can help market the website using digital marketing.
让家人朋友知道您现在正在创建网站，并且可以使用数字营销来帮助营销该网站。
Going to local business meetups (not developer meetups) as this is where you can make connections. The moment that you mention you help businesses improve their websites so they can get more sales, you’ll get more interest and people saying they want to chat with you about their site.
参加本地业务聚会(而不是开发人员聚会)，因为在这里可以建立联系。提到您的那一刻，您可以帮助企业改善其网站，从而获得更多的销售，您会获得更多的兴趣，并且人们会说他们想与您聊天有关其网站的信息。

Specialization and Finding a Niche

专业化和寻找利基

This is quite a big topic by itself, so here's a summary:

本身这是一个很大的话题，所以这里是一个摘要：

Smile Marketing – Website design and marketing for dentists

微笑营销 –牙医的网站设计和营销

ChiroMox – Website design and marketing for chiropractors

ChiroMox –脊医的网站设计和营销

Paperstreet – Website design and marketing for lawyers

Paperstreet –律师的网站设计和营销

GolfWebDesign – Website design and marketing for golfers

GolfWebDesign –高尔夫球手的网站设计和营销

Each of these websites have a team behind them as well as a waiting list of clients and they charge premium prices as well.

这些网站中的每一个都有一个团队以及后面的客户名单，它们也收取高价。

Why are they so successful?

他们为什么如此成功？

They are seen as experts because they have specialized in one niche.

他们之所以被视为专家，是因为他们精通一个利基市场。

Does this make you think a bit?

这会让您有所思考吗？

The only way to move OUT of the commodity market and IN to an abundance of clients is if you niche down.

如果您的市场不佳，那么将商品市场移出并吸引大量客户的唯一方法是。

It’s significantly more difficult to earn a large income by creating websites for every single business niche out there.

通过为每个业务细分创建网站来赚取大量收入要困难得多。

To summarize:

总结一下：

Build more trust
建立更多的信任
Fix any “holes” in your kayak
修复皮划艇中的任何“Kong”
Position yourself as an expert and niche down
将自己定位为专家并放任小众
Strategically approach those within your niche
战略性地接近您的利基市场
Keep growing and building authority in your niche
在您的利基市场中不断发展并建立权威

Wouldn’t it be cool to show a prospective client this:

向潜在客户展示以下内容不是很酷：

I’ve helped XYZ business increase their SEO market share to become the top 3 ranked website for their industry within 8 months.
我已经帮助XYZ业务在8个月内提高了他们的SEO市场份额，使其成为其行业排名前三的网站。
I’ve helped XYZ business increase their sales by 57% in 4 months by creating effective AdWords campaigns with improvements to the website.
我通过创建有效的AdWords广告系列并改进了网站，帮助XYZ业务在4个月内将其销售额提高了57％。
XYZ business received a 400% increase in quote requests after improving their landing page, SEO and online advertisements.
XYZ业务在改进了目标网页，SEO和在线广告后，收到了400％的报价请求。

It’s much better than ‘I create websites’ – right?

它比“我创建网站”要好得多-对吗？