基于用户的协同过滤算法

基本思想

俗话说“物以类聚、人以群分”,拿看电影这个例子来说,如果你喜欢《蝙蝠侠》、《碟中谍》、《星际穿越》、《源代码》等电影,另外有个人也都喜欢这些电影,而且他还喜欢《钢铁侠》,则很有可能你也喜欢《钢铁侠》这部电影。

所以说,当一个用户 A 需要个性化推荐时,可以先找到和他兴趣相似的用户群体 G,然后把 G 喜欢的、并且 A 没有听说过的物品推荐给 A,这就是基于用户的系统过滤算法。

原理

根据上述基本原理,我们可以将基于用户的协同过滤推荐算法拆分为两个步骤:

  1. 找到与目标用户兴趣相似的用户集合
  2. 找到这个集合中用户喜欢的、并且目标用户没有听说过的物品推荐给目标用户

1、发现兴趣相似的用户

通常用 Jaccard 公式或者余弦相似度计算两个用户之间的相似度。设 N(u) 为用户 u 喜欢的物品集合,N(v) 为用户 v 喜欢的物品集合,那么 u 和 v 的相似度是多少呢:

Jaccard 公式:
基于用户的协同过滤算法
余弦相似度:
基于用户的协同过滤算法
假设目前共有4个用户: A、B、C、D;共有5个物品:a、b、c、d、e。用户与物品的关系(用户喜欢物品)如下图所示:
基于用户的协同过滤算法
如何一下子计算所有用户之间的相似度呢?为计算方便,通常首先需要建立“物品—用户”的倒排表,如下图所示:
基于用户的协同过滤算法
然后对于每个物品,喜欢他的用户,两两之间相同物品加1。例如喜欢物品 a 的用户有 A 和 B,那么在矩阵中他们两两加1。如下图所示:
基于用户的协同过滤算法
计算用户两两之间的相似度,上面的矩阵仅仅代表的是公式的分子部分。以余弦相似度为例,对上图进行进一步计算:
基于用户的协同过滤算法
到此,计算用户相似度就大功告成,可以很直观的找到与目标用户兴趣较相似的用户。

2、推荐物品

首先需要从矩阵中找出与目标用户 u 最相似的 K 个用户,用集合 S(u, K) 表示,将 S 中用户喜欢的物品全部提取出来,并去除 u 已经喜欢的物品。对于每个候选物品 i ,用户 u 对它感兴趣的程度用如下公式计算:
基于用户的协同过滤算法
其中 rvi 表示用户 v 对 i 的喜欢程度,因为使用的是单一行为的隐反馈数据,在本例中 rvi 都是为 1,在一些需要用户给予评分的推荐系统中,则要代入用户评分。

举个例子,假设我们要给 A 推荐物品,选取 K = 3 个相似用户,相似用户则是:B、C、D,那么他们喜欢过并且 A 没有喜欢过的物品有:c、e,那么分别计算 p(A, c) 和 p(A, e):
基于用户的协同过滤算法
基于用户的协同过滤算法
看样子用户 A 对 c 和 e 的喜欢程度可能是一样的,在真实的推荐系统中,只要按得分排序,取前几个物品就可以了。

python代码

# -*- coding: utf-8 -*-
"""
Created on Wed Oct 24 17:07:29 2018
@author: Administrator
"""
 
import random
import math
class UserBasedCF:
    def __init__(self,datafile = None):
        self.datafile = datafile
        self.readData()
        self.splitData(3,47)
    def readData(self,datafile = None):
        """
        read the data from the data file which is a data set
        """
        self.datafile = datafile or self.datafile
        self.data = []
        for line in open(self.datafile):
            userid,itemid,record,_ = line.split()
            self.data.append((userid,itemid,int(record)))
    def splitData(self,k,seed,data=None,M = 8):
        """
        split the data set
        testdata is a test data set
        traindata is a train set 
        test data set : train data set = 1:M-1
        """
        self.testdata = {}
        self.traindata = {}
        data = data or self.data
        random.seed(seed)
        for user,item, record in self.data:
            if random.randint(0,M) == k:
                self.testdata.setdefault(user,{})
                self.testdata[user][item] = record 
            else:
                self.traindata.setdefault(user,{})
                self.traindata[user][item] = record
    def userSimilarity(self,train = None):
        """
        One method of getting user similarity matrix
        """
        train = train or self.traindata
        self.userSim = dict()
        for u in train.keys():
            for v in train.keys():
                if u == v:
                    continue
                self.userSim.setdefault(u,{})
                self.userSim[u][v] = len(set(train[u].keys()) & set(train[v].keys()))
                self.userSim[u][v] /=math.sqrt(len(train[u]) * len(train[v]) *1.0)
    def userSimilarityBest(self,train = None):
        """
        the other method of getting user similarity which is better than above
        you can get the method on page 46
        In this experiment,we use this method
        """
        train = train or self.traindata
        self.userSimBest = dict()
        item_users = dict()
        for u,item in train.items():
            for i in item.keys():
                item_users.setdefault(i,set())
                item_users[i].add(u)
        user_item_count = dict()
        count = dict()
        for item,users in item_users.items():
            for u in users:
                user_item_count.setdefault(u,0)
                user_item_count[u] += 1
                for v in users:
                    if u == v:continue
                    count.setdefault(u,{})
                    count[u].setdefault(v,0)
                    count[u][v] += 1
        for u ,related_users in count.items():
            self.userSimBest.setdefault(u,dict())
            for v, cuv in related_users.items():
                self.userSimBest[u][v] = cuv / math.sqrt(user_item_count[u] * user_item_count[v] * 1.0)
 
    def recommend(self,user,train = None,k = 8,nitem = 40):
        train = train or self.traindata
        rank = dict()
        interacted_items = train.get(user,{})
        for v ,wuv in sorted(self.userSimBest[user].items(),key = lambda x : x[1],reverse = True)[0:k]:
            for i , rvi in train[v].items():
                if i in interacted_items:
                    continue
                rank.setdefault(i,0)
                rank[i] += wuv * rvi
        return dict(sorted(rank.items(),key = lambda x :x[1],reverse = True)[0:nitem])
    def recallAndPrecision(self,train = None,test = None,k = 8,nitem = 10):
        """
        Get the recall and precision, the method you want to know is listed 
        in the page 43
        """
        train  = train or self.traindata
        test = test or self.testdata
        hit = 0
        recall = 0
        precision = 0
        for user in train.keys():
            tu = test.get(user,{})
            rank = self.recommend(user, train = train,k = k,nitem = nitem) 
            for item,_ in rank.items():
                if item in tu:
                    hit += 1
            recall += len(tu)
            precision += nitem
        return (hit / (recall * 1.0),hit / (precision * 1.0))
    def coverage(self,train = None,test = None,k = 8,nitem = 10):
        train = train or self.traindata
        test = test or self.testdata
        recommend_items = set()
        all_items  = set()
        for user in train.keys():
            for item in train[user].keys():
                all_items.add(item)
            rank = self.recommend(user, train, k = k, nitem = nitem)
            for item,_ in rank.items():
                recommend_items.add(item)
        return len(recommend_items) / (len(all_items) * 1.0)
    def popularity(self,train = None,test = None,k = 8,nitem = 10):
        """
        Get the popularity
        the algorithm on page 44
        """
        train = train or self.traindata
        test = test or self.testdata
        item_popularity = dict()
        for user ,items in train.items():
            for item in items.keys():
                item_popularity.setdefault(item,0)
                item_popularity[item] += 1
        ret = 0
        n = 0
        for user in train.keys():
            rank = self.recommend(user, train, k = k, nitem = nitem)
            for item ,_ in rank.items():
                ret += math.log(1+item_popularity[item])
                n += 1
        return ret / (n * 1.0)
     
def testRecommend():
    ubcf = UserBasedCF('data.txt')
    ubcf.readData()
    ubcf.splitData(4,100)
    ubcf.userSimilarity()
    user = "345"
    rank = ubcf.recommend(user,k = 3)
    for i,rvi in rank.items():
        items = ubcf.testdata.get(user,{})
        record = items.get(i,0)
        print ("%5s: %.4f--%.4f" %(i,rvi,record))
def testUserBasedCF():
    cf  =  UserBasedCF('data.txt')
    cf.userSimilarityBest()
    print ("%3s%20s%20s%20s%20s" % ('K',"recall",'precision','coverage','popularity'))
    for k in [5,10,20,40,80,160]:
        recall,precision = cf.recallAndPrecision( k = k)
        coverage = cf.coverage(k = k)
        popularity = cf.popularity(k = k)
        print ("%3d%19.3f%%%19.3f%%%19.3f%%%20.3f" % (k,recall * 100,precision * 100,coverage * 100,popularity))
         
if __name__ == "__main__":
    testUserBasedCF()

参考文献1

参考文献2