理查德·巴图 四玩家类型分析

Explorers

An explorer, in brief, likes to go out into the world in order to bring things back to his community and proclaim, “I discovered this thing!” In a sense, the experi-ence is the objective. One example of a game suited to the explorer player type was Super Mario Brothers on the Nintendo Entertainment System. A player had to play 100 games or more to find every hidden level behind every pipe and block, and bring that knowledge back to his peers for kudos.

Achievers

People who like to achieve are an integral part of any competitive game. They drive a great deal of projects, services, and brands. The problem with design-ing exclusively for this player type is that it’s difficult to develop a system where everyone can win and achieve. And for achievers, losing at the game will likely cause them to lose interest in playing it.Moreover, a common bias we’ve observed when working with clients to gamify their experiences is that the majority of system, site, and product designers are high-achieving people. So, you naturally infer that the majority of players are similarly inclined. This turns out not to be true at all. The majority are socializers.

Socializers

This player type is made up of people who play games for the benefit of a social interaction. Games focused on socializers comprise some of the most enduring games throughout history—dominoes, bridge, mahjong, poker—the thread tying them together is that each is an extremely social experience. To be clear, it isn’t that socializers don’t care about the game or winning—they do. To them, the game is a backdrop for meaningful long-term social interactions. It’s the context and catalyst, not the end in itself.

Killers

Also known as griefers, killers make up the smallest population of all of the player types. However, they are important to understand. They are similar to achievers in their desire to win; unlike achievers, however, winning isn’t enough. They must win and someone else must lose. Moreover, killers really want as many people as possible to see the kill, and for their victims to express admiration/respect.