2020-05-30

Social media marketing initiatives for Flatlands Coffee and Belite Ceramics

1. Introduction to marketing objects
   Flatlands Coffee: A coffee shop in Bowling Green, which caters to students and local patrons.
   Belite Ceramics: A multi-national ceramics manufacturer and distributor, headquartered in Tianjin, China.

2. Three measures for flatlands coffee
   1.In this marketing project, through cooperation with yelp, TripAdvisor and other well-known life service review websites, the basic information of coffee shop is established, which is convenient for users to find and understand, and serves as a channel to listen to consumer feedback.
   Take yelp as an example:
   https://www.yelp.com/

We can carry out incentive marketing on yelp. If users give five-star favorable comments on our service on yelp and your comments are deemed as high-quality comments, you will get a 50% coupon for free. If you make any meaningful suggestions on yelp, or answer any questions from other customers about our coffee shop, you also have the opportunity to obtain such consumption vouchers. Similar to the following:
3. Three marketing measures for belite ceramics
1.The competition in ceramic industry is very fierce, and the living space for price war is getting lower and lower. We want to further expand our consumer groups. We should cooperate with some excellent online home decoration brands to let more consumers know our products and finally buy our products. A good partner is the latest and popular Xiaomi’s online home decoration company Love Space:
https://m.ikongjian.com/

Through the joint marketing with online home decoration companies, we can gain massive attention. There are many specific marketing measures, for example, when the user carries out customized services online, we can give the home decoration company enough purchase discounts so that it has sufficient motivation to recommend our brand tiles for consumers. We can also push our discount information through this online platform. When we accumulate a certain amount of users, we can let them pay attention to our WeChat official account and cultivate our own private traffic.